In the competitive Lagos and Western Algarve market, a simple listing won’t cut it. For expat sellers, our goal isn’t just a sale—it’s a strategic outcome that delivers the serenity you moved here for.
We manage the entire lifecycle through four distinct, data-driven phases:
Phase 1: 💰 The Price & Polish Foundation
This preparation phase determines the entire sales trajectory. Get it right, and your chance of a successful offer in the first 21 days is 60-75%.
- Goal: Determine the optimal Launch Price and prep the property for maximum international impact.
- Action: Execute a hyper-local Comparative Market Analysis (CMA) and advise on the precise price that will generate a flurry of competitive interest. We coordinate top-tier professional photography, drone footage (crucial for capturing the Algarve lifestyle), and secure all Portuguese documentation (Licença de Utilização, IMI prep) upfront.
- The Expat Edge: We eliminate title deed surprises and legal delays before they can kill a clean offer.
Phase 2: 🚀 The High-Impact Launch
The market blitz designed to convert high-volume initial interest into multiple, competitive offers.
- Goal: Maximize exposure and gather critical feedback.
- Action: Implement a 10-14 day marketing blitz across international portals and direct email to qualified expat demographics. We aggressively collect specific, written feedback from every single showing.
- The Reality: If this 3-4 week launch fails to produce an acceptable offer, the market has sent a clear signal. The chance of a spontaneous, full-price offer after this point drops dramatically (around 10-15%).
Phase 3: 🤫 Cruising Mode: The Network Game
If the property is priced above the current market value and the seller is holding firm, we switch from a public hunt to a private, targeted strategy.
- Goal: Work the private network while waiting for the specific niche buyer or the market to catch up to the price.
- Action: We shift focus entirely away from general portals. We proactively and discreetly cross-match the property with pre-qualified buyers and co-broking agents from our private database. This is a strategic waiting game, only proposing the property where needs match exactly (e.g., specific budget, fiscal residency needs).
- The Sunny Steve Difference: We become your Network Broker, focused on opportunistic sales driven by new expat arrivals or economic shifts.
Phase 4: 🔄 Re-Launch or Re-Adjust
If Phase 2 fails, we don’t panic—we re-strategise based on data.
- Goal: Re-enter the competitive market by correcting the specific issue identified by initial feedback.
- Action: We analyse the data: Is it price (no offers), presentation (bad feedback), or promotion (no views)? We implement a significant price reduction that shifts the property into a new search bracket, or we re-shoot the visuals and refresh the online narrative.
- The Outcome: A properly executed overhaul can effectively reset the clock, leading to a successful sale within the next 30 days (40-50% success rate post-readjustment).
Crucially, all this is done at no initial cost to you. You only pay our commission when we successfully find a qualified buyer with an offer that meets your requirements. Our performance is our promise.
Question for Expat Sellers: For those of you in the Algarve thinking of selling, which of these four phases feels the most overwhelming to you right now? (The initial paperwork, the negotiation, the waiting game, or the re-adjustment?)
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